We are BUBON; A womenswear label, designed in England, United Kingdom. Offering a range of unique, original and innovative pieces, our designs are inspired by nurturing the art of dressing.

'BUBON' derives from the Wolof word “Bon,” meaning “bad” — an example of linguistic amelioration, where a word’s meaning can evolve to also express strength, excellence, or style. "Bon" is also French for “good.”

We believe in finding 'The Good in the Bad', in all aspects of life.