We are BUBON; A womenswear label, designed in England, United Kingdom. Offering a range of unique, original and innovative pieces, our designs are inspired by nurturing the art of dressing.
Celebrating individuality, femininity and self-expression.

'BUBON' derives from the Wolof word “Bon,” meaning “bad” — an example of linguistic amelioration, where a word’s meaning can evolve to also express strength, excellence, or style. "Bon" is also French for “good.”
Finding 'The Good in the Bad'.


Rooted in our West African heritage and shaped by our life in the West, BUBON exists between cultures.